Alyssa Ice is the Creative Director and Owner of GINGER ROSE. She enjoys working with local varieties, unexpected foliage, as well as heirloom blooms to create unique floral arrangements and installations. Her designs reflect a modern take on a loose and botanically lush style, using beautiful color palettes and interesting textural elements to bring a distinctive look to your event.
Alyssa has a deep and long-standing love for flowers and has been inspired by nature ever since she was young. One of her favorite memories began in her Great-Grandpa's garden in Northern California where she would help him pick seasonal blooms throughout his enormous backyard, and arrange them into tiny bouquets to decorate around the house. This is where her love for flowers and the impression they leave upon the heart began.
Alyssa began her official journey as a floral designer when she was 16 years old, as a shop girl washing buckets and processing flowers. She worked her way up the ladder to a designer, and later traveled to Portland, Oregon to pursue the study of floral design even further. After deciding that she absolutely loved working with flowers, she moved from her tiny town in Folsom, California to San Francisco, California, where she pursued designing full-time for a variety of boutique shops around the city for the better of six years. In April 2015, she launched her own floral design company, GINGER ROSE, and the rest is history!
Photography: Noi Tran Photography
Alyssa’s Great-Grandfather and her picking wildflowers in his garden. She may only be four years old here, but you can probably still find her today wearing a similar floral print dress surrounded by flowers!